Here is an email that I have sent to several people I know that although connected to me, do not really want to engage me in conversation, they simply want to promote what they are doing on my wall. My page is not a billboard… and your tactic is not effective. I thought I would be nice and educate instead of getting mad and removing them from the situation.
I just got the link that you posted on your wall. The event seems very interesting to me but as I was looking thru my timeline I could not help but notice that you have posted it on many walls.
I work both in social media strategy and event marketing so I wanted to give you some honest feedback (if that is ok with you) about the tactics you are using on Facebook. They are very common but I believe that we should always strive to help our fellow hermanos.
Posting links on walls is not very effective for a few reasons. Facebook works off of a timeline, that timeline is built from people who you follow/follow you back. If you post it on my wall, the only people that see it is the people we have in common… but the problem is… that they see it over and over again because they see it every time you post it. My followers will never see it unless they went to my actual page which is unlikely for the average user.
The other thing is that my followers may not know you or your org, on facebook people gravitate towards events that people they know are involved with… without that trust or partner you may not garner much support.
Also, the page you are sending them to is the website landing page not directly to the event page which may cost you readers if you do not make it easy for them.
Facebook considers that tactic a violation of their TOS and other people may disconnect from you if they get annoyed by it. Especially if you are posting to their page and they do not know you or if they know you and you do not take a moment to say hi or engage in any form of conversation.
A more effective way would be to rally up people you have a relationship with and have them promote it that way when they post it on their own page… all of their followers will see it and you can increase your attendance at the event.
Have a great event!
Follow me on twitter @urbanJibaro
Here were some reactions…
Politician – Thank you, I will let my people know (he has not stopped doing it…it has been 4 weeks)
Club Promoter – No Response
Restaurant Owner – Blocked me (Thanks)
Blogger – Teach me to be more effective (best.response.ever)
Cultural Event Curator – Can I hire you to help me do it better? (sure can… ok maybe this is the best response ever)
Adult Party Planner – I can help you make extra money.
Pre Paid Legal Franchise Owner – Gave me a weird video of a police brutality case, asked me if I had legal protection. (was that a threat?)
Poetry House – Can you promote our events to your audience? (note: I also co-produce a poetry show, we are pretty generous about that but honestly does McDonalds advertise the Whopper?)
There is a great sense of awkwardness around Social Media… I will be revealing a project soon that will address stuff just like this…
In the meantine, how do you handle FACEBOOK SPAMMERS? Let me know in the comments section…
- How to Effectively Manage Critics, Trolls and Spammers on Facebook Pages (insidefacebook.com)
- How to Effectively Manage Critics, Trolls and Spammers on Facebook Pages (socialtimes.com)
- 25 Facebook Page Ideas You Haven’t Tried Yet (hubspot.com)